Step 4: Great, We're Online! Now What?
So your website is now live, now what? Marketing is the key to a successful online business. There are lots of options available to you that will help you increase your web presence and get those all important clients in.
Any company that does not mention these is not worth your time!
Marketing on the internet is great and if done correctly can be extremely profitable. You have the following options:
What can I do?
- Search Engine Optimisation (SEO)
Search Engine Optimisation or SEO is an extremely cost effective way of getting your website noticed. Millions of internet users use search engines to find what they are after on the web. SEO uses specific keywords that are relevant to your business and that people type in when they are searching for your line of work. If done right, your website will appear at the top of all major search engine results and your business will then be one of the first to be seen and clicked through to. - Adwords Campaign and Pay per Click Campaigns
This is instant but has a cost associated with it from the start. The simple formula is to work out how much an enquiry is potentially worth to your business. If you spend £50 on click throughs and a client then comes through worth £200 then the initial £50 investment was well worth it! - Social Networking
Facebook, Twitter, Linked In etc are big business at the moment and are only going to get bigger. They are a great free way for businesses to stay in touch with their clients and an instant way to show off new news and products instantly. - Email Marketing Campaigns
Email marketing is an efficient way of reaching thousands of people at the same time. You can brand a newsletter to look like your businesses style and choose exactly what message, promotion or event you want to promote. With email marketing you can create email lists, separated out into specific interest groups so that you target those most likely to respond to your promotion. Then you can send, with the click of a button, to thousands of clients at once and track the success of the campaign with statistics detailing bounce back rates, how many click through and many more. - Printed Media
Printed Media is a great way of reaching those who don’t use the internet as their main search tool. Using postcards and flyers, you can send a clear message, fully branded to your business that people can hold on to and keep for further reference. You can design them yourself or get a professional designer to do it for you, then all you need is a printing company and you are away.
The obvious approach to this is to mix every type of marketing together and have income from all sources, why not? Reach your maximum audience and try different sales approaches. Everything needs scaling so you need a company that understands budget and also offers the ability to go straight onto the next approach smoothly.
We have populated a list of over 300 UK website providers that have had great recommendations. Our current top ranked company is The Web Tailor Group Limited based on 145 positive company recommendations.
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